by ifpgdigital | Sep 14, 2016 | Franchise SEO, Franchise Web Development
When Google detects off-page web spam, it starts to hand out penalties. The search engine algorithms that track these occurrences are becoming more sophisticated by the day. Search engines, including Google, are cracking down on spam with more-complex algorithms and...
by ifpgdigital | Sep 7, 2016 | Franchise SEO, Franchise Web Development
If Google decides that your franchise website is demonstrating spam-like qualities, it will initiate an instant demotion. Some factors that contribute to this are intentional, while others can occur by accident. Here are some website tactics never to employ. Sneaky...
by ifpgdigital | Aug 31, 2016 | Franchise SEO, Franchise Web Development
Google tends to prioritize big brands in ranking results. Big brand names can bolster rankings and gain a broader audience for a site. So the question is: how does Google determine which websites qualify as a big brand? Social Media Indicators As discussed in part...
by ifpgdigital | Aug 17, 2016 | Franchise Lead Generation, Franchise SEO, Franchise Web Development
The Google algorithms that determine site rankings should be a guiding influence in the development of your franchise website. As a user, however, how do they impact the search experience? Here is a basic guide to the rules Google follows in producing search results....
by ifpgdigital | Aug 10, 2016 | Franchise SEO, Franchise Web Development
User interaction is another element Google uses to determine your franchise website’s value. With guidance from parts one through four of this series, you should have a good sense of how to create a platform that users will enjoy and trust. You can see the results in...
by ifpgdigital | Aug 3, 2016 | Franchise SEO, Franchise Web Development
Earlier in this series (Click here for post), we discussed the importance of good content for high Google rankings. Many of the same principles we’ve covered align with backlink usage – the practice of linking your content to other sites. Much like keywords, backlinks...
