IFPG Digital | Blog
Web Development for the Franchise Industry
Part 10: How Google Handles Off Page Web Spam
When Google detects off-page web spam, it starts to hand out penalties. The search engine algorithms that track these occurrences are becoming more sophisticated by the day. Search engines, including Google, are cracking down on spam with more-complex algorithms and...
Part 9: Four Web Spam Tactics to Avoid
If Google decides that your franchise website is demonstrating spam-like qualities, it will initiate an instant demotion. Some factors that contribute to this are intentional, while others can occur by accident. Here are some website tactics never to employ. Sneaky...
Part 8: Does Google Consider You a Big Brand?
Google tends to prioritize big brands in ranking results. Big brand names can bolster rankings and gain a broader audience for a site. So the question is: how does Google determine which websites qualify as a big brand? Social Media Indicators As discussed in part...
Part 7: The Impact of Social Networking
In part five of this series (Click here for post), we examined the importance of a great user experience. A positive experience can lead to ongoing user engagement. One sign that this has been successful is when a user employs social media accounts to share or...
Part 6: Understanding Google Algorithm Rules
The Google algorithms that determine site rankings should be a guiding influence in the development of your franchise website. As a user, however, how do they impact the search experience? Here is a basic guide to the rules Google follows in producing search results....
Part 5: The Importance of User Interactions to Your Google Ranking
User interaction is another element Google uses to determine your franchise website’s value. With guidance from parts one through four of this series, you should have a good sense of how to create a platform that users will enjoy and trust. You can see the results in...
Part 4: How to Manage Backlinks for Maximum Google Ranking
Earlier in this series (Click here for post), we discussed the importance of good content for high Google rankings. Many of the same principles we’ve covered align with backlink usage – the practice of linking your content to other sites. Much like keywords, backlinks...
Part 3: Site-Level Factors That Lead to Great Ranking
Becoming the architect of a highly ranked franchise website may be easier than many believe. Search engine algorithms look for three primary components – trust, structure, and the user experience. Be a Trusted Source Several factors assess your franchise website’s...
Part 2: Creating a High-Ranking Franchise Webpage
Content plays a huge factor in Google ranking! Well-crafted franchise content strikes a perfect balance between search engine optimization strategy and high-quality material. Maintaining professional, fast, well-balanced pages is the key to grabbing a top results...
Demystifying Google Ranking Factors: A 10-Part Series
Welcome to the first installment of our new series on Demystifying Google Ranking Factors. In this 10 part series we will review the leading factors Google's algorithm uses to rate and rank your franchise website relative to pages of search results. This series will...
Lessons Learned From Unsuccessful Email Autoresponders
Email Autoresponders Are Important Tools for Increasing Conversion Rates Often the first contact you will have with a franchise lead is through email autoresponders, and you only get one chance to make a good first impression on them. Not sure what an email...
The Elements a Small Business Needs to Successfully Franchise Their Business
Business plans underpin all new business activities, providing the necessary key elements to take action and realize results. As indispensable as a roadmap, recipe, or table of contents, your franchise business plan will keep your company on track to turn a profit...
Use These 7 Tips to Maximize Your Franchise Marketing
Franchise marketing can boost a brand reputation, giving customers the feeling of consistency they expect from a specific name, or it can fragment the brand experience. Nobody (except maybe the competition) wants a franchise to appear disjointed or unprofessional....
A Primer for Franchise Lead Generation
Lead generation is a practice that most businesses use to drum up new clients. In the franchising world, it represents the many ways franchisors find new franchisees. To generate franchisee leads successfully, franchisors must gain an understanding of their target...
8 Tactics Franchisors Can Use to Win Over Modern Franchise Purchasers
In the past, franchisors had more control over the sales process – personal relationships and traditional marketing fueled franchise sales. Like many industries, franchising has changed dramatically in light of technological advancement. The internet and mobile...
Facebook Builds Brand Value for Franchisors
Distributing a message where your target market spends the majority of its time is good business sense. In early 2016, Facebook announced that it serves more than 1.65 billion active monthly users. These active users are engaging on the platform more than ever, thanks...
Tips for Creating Effective Upfront Marketing Content for Franchisors
Prospective franchisees are growing increasingly selective today about the franchisors they are willing to trust with important decisions like choosing the right franchise and funding a franchise. Your franchise business’ marketing content is going to have a huge...
Using SEO and PPC to Generate Better Franchisee Leads
Your website has a specific job: get potential franchisees interested in your franchises. Once you have garnered a franchisee lead's attention, you need to encourage them to follow through on their interest by contacting you directly and asking for more information....