IFPG Digital | Blog
Web Development for the Franchise Industry
Using Buying Guides to Generate Leads
You have a website to help people learn more about the BENEFITS of your products and services, right? You want your website to attract relevant traffic, initiate a call to action of some kind and ultimately to generate a lead and then a sale, right? While there are...
Attention Franchisors!
If you are a relatively new franchisor looking to grow your profitable tribe of franchises, we've got good news for you! We've developed a unique system that will allow you, the franchisor, to: Help each franchisee earn more income Easily develop and launch...
Don’t Make These Blogging Mistakes
Blogging is a fantastic way to connect with prospective franchisees. You can provide useful franchise information for them while improving your reputation and displaying knowledge of the franchise industry. Blogs also help your website's Search Engine Optimization...
The Dos and Don’ts of Running Your Twitter Account
Twitter is one of the most powerful social media platforms available. It’s a fantastic network for promoting your franchise business and reaching potential franchisees. Plus, it’s more streamlined and user-friendly than Facebook, so many companies can take full...
How to Make the Most Out of LinkedIn
LinkedIn is the most powerful professional social media platform for franchise businesses. Unlike Facebook or Twitter, LinkedIn is set up to help men and women in business form important connections to help advance their careers and businesses. However, LinkedIn is...
How to Write Successful Press Releases
Most franchise businesses will need a press release at one point or another. They’re a crucial element in public relations strategies, and they help inform prospective franchisees in a straightforward and compelling manner. They’re especially helpful in positioning...
Why is Blogging Good for My Franchise Business?
Reaping the Benefits of Blogging We have all read blogs that inform, educate, or entertain us without attempting to sell anything. That’s a regular blog. A business blog can include those qualities, but it does so with an end goal in mind – attract franchise leads and...
Inbound or Outbound Marketing: Is There a Difference?
Today's franchise businesses now have two marketing paths they can follow: inbound marketing and outbound marketing. So what's the difference? Outbound is the traditional marketing model where franchise businesses go out to find franchise leads using commercials,...
Why Your Franchise Business Needs to Be on Facebook
Facebook is a powerful communication platform: attracting more than 1.71 billion people monthly and serving as the playground for business and social interaction. Whether you’re a loyal fan and avid user of Facebook or not, it’s a tool your franchise business needs to...
Back to Basics: Press Releases for Franchise Businesses
Your franchise business should not underestimate the importance of a well written press release. In today's ever-changing marketing landscape, the latest shiny object gets all the attention. But, certain marketing fundamentals like the press release remain an...
3 SEO Fails for New Franchise Businesses
If you just launched your new franchise business website and are trying to figure out what comes next, the idea of search engine optimization (SEO) may seem unfamiliar and daunting. However, it’s an essential part of every successful franchise website. As you start...
Essential Advice for Pay Per Click Marketing
Pay per click (PPC) marketing is crucial to maximizing your online marketing efforts. However, if not done right it can get costly and overwhelming pretty fast. Here are a few tips when working on PPC marketing. 1. Go negative. No, we’re not talking about those...
4 Steps to Generate Top Social Media Franchise Leads
Social media now reigns supreme in the world of online marketing! No matter how much paid traffic your franchise business’ website is getting, you need to be able to generate high quality leads in order to convert them into clients, thus building revenue and growing...
Avoid These Common Content Marketing Mistakes
Content marketing is the way of the future, and it’s become an essential piece of most successful marketing strategies for franchise businesses. Here’s a look at 10 common mistakes franchise businesses need to avoid in content marketing, and tips on how to avoid them....
SEO Mistakes Franchise Businesses Should Avoid
An essential component of digital marketing is Search Engine Optimization (SEO). When you take the time to create great, high-quality content, it’s only good for your business. Understanding how search engine results pages (SERPs) work is key to a successful digital...
5 New Content Marketing Strategies Franchise Businesses Should Try
In today’s competitive business environment, content marketing can be a game-changer for your franchise business. Content marketing provides your franchise audience with useful information before turning them around to become your clients. Here are a few proven tips...
4 Beginner Mistakes Franchise Businesses Should Avoid on Social Media
If your franchise business isn’t engaged in social media marketing, it’s time to get started. Social media marketing is one of the best and most effective ways to grow your franchise business in today’s competitive franchise market. However, as more franchise...
How You Can Generate Franchise Leads with the Right Public Relations
One of the most important parts of your business is franchise lead generation. If you are already a franchisor, congratulate yourself. You have made a name in the business world, which isn’t always easy to do. However, your work is far from over. In order to attract...