IFPG Digital | Blog
Web Development for the Franchise Industry
5 Reasons Why All Franchise Brokers Need a Professionally Designed Website
Nowadays, owning your own business and not having a website is like not having business cards. Having a professionally built website is necessary if you want to stand out among your competition. Many of your clients will Google your name and your company name. Not...
How Content Marketing Helps Clients Make Excellent Franchise Decisions—Not Just Another Sale!
Transparency is becoming more and more crucial in today’s world. For instance, buyers are growing increasingly wary of the businesses they patronize, and they quickly put aside those that seem to be holding back or simply making moves to close a sale. This applies to...
Landing Pages 101: A Beginner’s Q & A for Franchisors
"So what is a landing page and why do franchisors need one? Isn't it just another web page? I have plenty of those." Good questions! A landing page is a web page, but it's unlike any other page on your franchisor website. The reason? Landing pages have a very specific...